Press Releases

Title [ News ] Noonnoppi ranks No. 1 in terms of brand power for 8 consecutive years Date 2006-06-26

For the 8th consecutive year, Daekyo’s “Noonnoppi” brand topped the Korean Industry’s Brand Power(K-BPI) Survey conducted in 2006 as reported by the Korea Management Association Consultants. Now on its 8th year, this survey evaluates the impact of brands in industries that are closely related to consumption using indices. An actual survey on 2,485 brands was conducted among 12,000 nationwide consumers. To date, around 30 brands have been chosen as No.1 for 8 consecutive years since 1999. In the periodical educational material in particular, Daekyo’s “Noonnoppi” was named the best brand for 8 consecutive years.

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