Daekyo inks strategic alliance agreement with Samsung Everland

To strengthen the partnership between Daekyo, the leader in the educational sector, and Samsung Everland, a world-renowned theme park operator, in the future, both companies inked an agreement on September 1 during simple ceremonies at the head office of Samsung Everland (Yongin).
Dubbed as a win-win coalition, this alliance is doubly meaningful since leading enterprises in the domestic educational sector and theme park business have agreed to promote their respective brand images by enhancing the service quality for existing members and creating new customers (members) through joint marketing activities.
In commemoration of its 30th anniversary, Everland plans to build “Aesop Village” (scheduled to be opened on October 1), Korea’s first children’s theme zone focusing on Aesop fairy tales.  Serving as one of Everland’s sponsors, Daekyo is expected to lay down the foundation for creating new customers through the development of education contents in the future, promotion of customer (member) service satisfaction level, and strengthening of brand power and theme park marketing activities.
“Education has now entered the Era of Edutainment wherein educational experience is considered important even in an enjoyable game culture,” said Daekyo CEO Song Ja. He expects Daekyo to enhance its brand image as an educational service provider after joining forces with Samsung Everland, a world-renowned theme park operator.
 On the other hand, Everland CEO No-bin, Park believes that the alliance with Daekyo, a leading domestic educational projects operator, will provide an opportunity to upgrade the domestic theme park partnership culture.
The two companies plan to expand joint projects in the edutainment field through the development of education contents and comprehensive cooperation by coming up with various product events and providing exclusive member services.